Deadline: Sunday 13 October 2024 @ 11.59PM (EST).
Human Appeal Canada (HAC) is seeking an experienced digital marketing agency with a wealth of experience in media buying, planning, delivering and managing online strategies to drive forward HAC’s online fundraising activities.
Experience of working with non-profit clients is essential, and desirable to have worked with international development and/or women’s rights organizations.
It is imperative that the outsourcing partner has strong values that align with HAC values, with a good understanding of how these values can be applied to PPC and display fundraising.
For PPC activity:
- Expertise in tools such as Google Ads, Bing Ads, Search Ads 360, GA4 and Google Data Studio.
- Ideally agency certifications from Google, Microsoft.
For Display activity:
- Expertise in the Google Display Network, video and programmatic, and advanced understanding of their place in the digital marketing mix.
- Ability to improve and optimize strategies such as remarketing, contextual and demographic targeting, lookalike audiences and formats in order to maximize performance.